Market Gaps
What we mean by a market gap
Every platform we launch starts with a gap: a market where people can't easily find what they need. Here's how we look for one and decide whether it's worth filling.
Blog
Notes on how we build, what we're launching, and the market gaps we think are worth filling.
Market Gaps
Every platform we launch starts with a gap: a market where people can't easily find what they need. Here's how we look for one and decide whether it's worth filling.
Starting a Business
Selling online to UK buyers involves strict tax thresholds and rules. Here is when domestic brands and overseas merchants must register for UK VAT and how to prepare.
Starting a Business
Starting a US company from abroad is entirely legal without citizenship or residency. Here is how foreign founders navigate state filings, IRS rules, and sales tax.
Technology & AI
How shared content can support distinct websites, and which boundaries help keep facts consistent without forcing every page into the same layout.
Company News
Our website has a new look and a clearer purpose: a full list of the platforms we run, how we build them, and an assistant that answers questions any time.
Technology & AI
AI helps us draft and enrich content across our platforms, but a person reviews everything before it is published. Here's how that works, and why we welcome regulation.
Technology & AI
A practical review checklist for AI-written product descriptions, covering specifications, missing information and claims that need evidence.
We work with suppliers, brands, affiliate and advertising networks, developers and founders.
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